In the security industry, we will often talk about people being the weak link. We spend our time outlining the ways that people will fail, or be fooled, or will be tricked. Of course it’s important that we, and our customers, understand the fallibility of people in any security assumptions we make. On the other hand, we also have a moral and ethical obligation to look after the very people we are targeting, and to avoid causing undue distress.
“Social engineering” is a bloodless, sterile term. We call it “social engineering” because it covers a lot of different bases, and it sounds more professional than the alternative – “lying to people”, “abusing trust”, “betraying relationships”. These are tactics that adversaries use mercilessly and without consideration for the impact on the victims. If we are to accurately simulate the attack chain and the activities of adversaries, then we need to adopt these tactics as well.